Alert Innovation signs definitive agreement to be acquired by Walmart | So Good News


ANDOVER, Mass.–(BUSINESS WIRE)–Alert Innovation, the market leader in e-grocery automation, has signed a definitive agreement to be acquired by Walmart. Alert Innovation has been working with Walmart to customize technology for Walmart’s Market Fulfillment Centers (MFCs) since 2016, and in 2019 piloted Alphabot at Walmart’s first MFC in Salem, New Hampshire.

“I am proud that Alert Innovation is one of the most innovative and capable automation companies operating today. Our mission to improve people’s lives through innovation is now available to Walmart customers and partners, which is an inspiring initiative,” said John Lert, founder and executive chairman of Alert Innovation.

“We will continue to leverage our development, manufacturing and deployment expertise to enable Walmart to build and scale MFC technology in its stores. With Walmart, we have the opportunity to positively impact millions of lives through the Alphabot system,” said Fritz Morgan, CEO of Alert Innovation.

David Guggina, senior vice president of innovation and automation at Walmart USA, said, “We’re committed to exceeding customers’ expectations and serving them in new ways, whether in-store, at the curb or in their homes. Bringing the best features and capabilities of Alert technology in-house allows MFCs to reach more customers quickly through high-speed deployment, providing an unparalleled shopping experience and competitive advantage in omnichannel execution.

Alert Innovation will continue to operate under the Alert Innovation brand based in the Boston area.

About Walmart

Walmart Inc. (NYSE: WMT) helps people around the world save money and live better lives anytime, anywhere, in retail stores, online and through their mobile devices. Every week, approximately 230 million customers and members visit more than 10,500 stores and numerous e-commerce websites under 46 banners in 24 countries. With fiscal year 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. More information about Walmart can be found at, on Facebook at and on Twitter at

Alert Innovation Inc. about

Warning innovation® is a thought leader in grocery automation, driving innovation that improves lives by transforming the way retailers work and people shop. Alert Innovation is a leader in electronic food robotics. Alphabet® The system developed by the Alert Innovation team is a unique automated fulfillment solution that uses patented multi-directional robots in a temperature-controlled system to deliver fresh, efficient and high-quality food products. Alert Innovation also developed the Novastore™ store concept, which uses Alphabot to provide a dynamic and efficient shopping experience.


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