As consumer habits continue to change, Black Friday remains a major factor in morning sales and shopping – Boston News, Weather, Sports | So Good News


PEABODY, MASS. (WHDH) – Shoppers looking for holiday gifts will be out and about on the hunt for Black Friday deals, though the holiday season continues to loom large for some when it comes to shopping options.

Many are still going to the stores with smart shopping plans as retailers also offer more discounts this year, but shoppers may notice some differences when it comes to spending or growing crowds. Experts say that they do not expect the same crowds that were seen in the past as many continue to choose to buy online or simply take advantage of the same sales offered at the beginning of the week or in the days ahead.

“We saw sales earlier than ever this year,” said Jill Gonzalez, an analyst at WalletHub.

“(On) Fridays, we have six days of sales that run through the week and Thursdays and Fridays, we’re also serving all kinds of customers,” said Joseph Bisalti, North Shore Kohl’s Manager.

Then, there are consumers who are choosing to buy smaller. recently found that nearly 60% of Americans want to receive a gift on Small Business Saturday, more than the number of people expected to shop on Friday.

It’s a culture that some artists are taking from younger generations and promoting.

“Gen Z is a big part of this,” said Kathy Korman Frey of the George Washington University School of Business. “There are statistics that about 67% of TikTok users are buying products from small businesses.”

It’s something the City of Boston hopes will boost business, with Mayor Michelle Wu already launching a “Meet Me in the City” initiative to encourage people to shop locally during the holiday season.

Regardless, most big box stores are still offering deals anywhere from 30-60% off, however, if you’re looking for a sweet deal on electronics, you may not have much luck.

“There are businesses that should be happening in those groups, but most of them are blocking the door,” Gonzalez said. “Stores have a few things that are in high demand to attract people to the stores, and to have such a group to buy more than they can buy online.”

When shopping, experts are also reminding people to ask for a price match if possible, to get the most bang for their buck.

“Many stores will want to change prices immediately: they don’t want to lose your business, especially this year,” Gonzalez added.

And more good news: The Better Business Bureau found that retailers are making 21% more than last year, which can mean big savings.

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