Asus Becomes India's Second Largest Notebook Company With 20.6% Market Share In Q3 2022

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The brand surpassed the latest devices in all categories by introducing some of the most popular and stylish products from the space edition, Zenbook Pro Duo, Zenbook 17 Fold, Zephyrus and ROG Flow series, and Strix Scar 17 SE, to name a few.

ASUS announced on Friday that it became the second largest consumer computing company in India with a 20.6% market share and registered YoY growth in Q3 2022 compared to Q3 2021 when the market declined by 12 percent, according to IDC’s Worldwide Personal Computing. Equipment Tracker, 3Q22.

ASUS has grown significantly from 15 percent in Q2 2022 to 20.6 percent in Q3 2022, with a growth of 72 percent QoQ in the notebook segment. With this growth, ASUS said that it has become one of the strong leaders in the gaming sector and is meeting the latest needs of customers with new ROG desktop devices.

“This year has been one of the industry’s most exciting innovations and launches, with strong product launches in the consumer notebook, gaming, and manufacturing sectors. The brand surpassed the latest devices in all sectors by introducing some of the most iconic and iconic products from space edition, Zenbook Pro Duo, Zenbook 17 Fold, Zephyrus and ROG Flow series, and Strix Scar 17 SE, to name a few, the company said in a statement.

Commenting on the announcement, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are happy to take the second place in the consumer notebook category in India in Q3 2022. It is a great moment for consumers. We should appreciate and celebrate since our initial goal for this year was to touch 20 percent of the market in India. With what we have done, we are in line with our vision and hope to receive new and bigger areas in 2023 by providing customers with the most modern and efficient equipment.”

According to the report, HP leads the group and was the market leader in the overall PC market with a share of 23.9 percent in 3Q22 with more than 940,000 shipments.

It added that while the demand for books (> $1,000) fell sharply by 28.5 percent YoY in the commercial sector, the value of consumer books grew by 9.8 percent YoY. Apple’s strong performance and the positive appeal of ASUS’ gaming notebooks were key drivers.

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