Data Engines Delivering the Value of Customer Support: Revitalizing Marketing & Consumer Productivity | So Good News


With organizations moving towards smarter use of data, the need for smart and cost-effective cloud and data infrastructure is growing, sharing. Shiva Mathur, Vice VP of sales and consumer products at HCL Technologies. Not only data management, a well-functioning data engine also ensures data security and its compliance with data protection laws against cyberattacks or system damage.

“Knowledge is power in business, and data is the fuel that makes this power.”

Retail is an industry that is growing rapidly and continuously. In this business category, customers are users who purchase services and products for their own use. Building your relationship with the customer is critical to success in this type of industry. I am 40% for consumers who are expected to change brands, a better understanding of their needs and preferences is essential to create more informed, effective marketing strategies and new product ideas.

Retail companies rely heavily on customer data to gain insight into consumer behavior and market trends. With millions of consumers around the world, and e-commerce booming in the industry, these companies make a lot of money. If used correctly, this can give retailers an edge over their competitors. Businesses are now investing in high-end engines to handle this flood of data.

See More: Nine Tips for Scalable Data Masking for Growing Companies

Understanding Data Engines

The data engine is a virtual value store (KVS) that is efficient in sorting and indexing data. It is often referred to as a storage engine, which is software that performs store management tasks, such as creating, reading, updating, and deleting data (CRUD). However, since this system outgrows its previous role as a storage engine, it is called a data engine to meet its size and use cases. By designing and managing information storage and management systems, data engines help marketing companies manage consumer data to create useful information. Not only data management, a well-functioning data engine also ensures data security and its compliance with data protection laws against cyberattacks or system damage.

Maximum Data Engine

The growth of data engines in providing consumer support in today’s consumer and supplier design is extensive:

  • Sales and production: From the information obtained from the stored data, retailers can determine how much customers buy and what type of products are purchased together. This helps retailers to market and create products based on the needs and preferences of customers. This is important for customer retention and revenue growth.
  • Personalized advertising and product recommendations: From the data collected from the customer’s purchase history, information can be obtained to help them understand their behavior and purchases. Analyzing customer preferences to provide product recommendations can help retailers increase sales and create new products.
  • Forecasting consumer demand: From the information collected from customers, retailers can predict the future demand for products and services and the market outlook. Accurate demand forecasting can boost business across multiple sectors such as retail and manufacturing. Next-generation technologies and methods such as time analysis help better understand market trends, volatility, and seasonality, all from the perspective of data.
  • Churn Prediction: Customer churn is a phenomenon when a customer stops using the products and services provided by the company. This causes businesses to lose money just like savings down five times more than getting customers. With the data collected, algorithms can identify trends and predict churn rates, enabling retailers to identify flaws in their implementation.
  • Analyzing customer sentiment: From information gathered from online content and social media solutions, marketers can analyze customer sentiment through natural language processing (NLP) and analyze voices to remove positive, negative, and neutral emotions. This helps retailers to provide superior customer service.

Advantages of Using a Data Engine

To stay relevant in the competitive marketing landscape, marketers need to have a good data engine. The various advantages offered by this model are:

    1. Cost optimization: Data analysis helps determine pricing. Algorithms track inventory levels, demand, and competitors in real-time response to market pressures. This helps determine when prices should be lowered, known as “markdown optimization.” Before the use of data analytics, retailers would lower prices after the end of the shopping season when demand began to decline. After starting the analytics, it was understood that the gradual decrease in prices after the demand started to decrease contributes to the large increase in income.
    2. Customer update: The data engine helps improve the customer experience through three ways. The first approach is to offer personalized recommendations and payment programs for multiple levels based on online purchases. The second method is to analyze opinions based on product reviews and customer feedback. The third and final option is predictive analytics for both online and offline traffic and devices.

Driving Intelligent Consumption

With organizations moving towards smarter use of data, the need for smart and cost-effective cloud solutions and data structures is growing. This requires a systematic approach to the infrastructure requirements and keeping in mind the business of the products and the architecture of the future growth.

In addition to maintaining service, brands need to be high quality, even with a long time to market and an ever-increasing number of products and processes. Laws and standards add other problems, such as pressure on customers due to fraudulent activities.

How are you using data engines to drive value for your customers? Share with us Facebook, Twitterand LinkedIn.



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