EMPLOYMENT AND EMPLOYMENT IS THE BUSINESS TO GROW AND CONTINUE IN ASIA | So Good News
The annual celebration of the Asian video industry, the Asia Video Summit, was once again successful, hosting more than 300 delegates in person and online.
SINGAPORE, November 7, 2022 /EINPresswire.com/ — Asia’s annual video industry event, the Asia Video Summit, is back with a bang, hosting more than 300 delegates in person and online as a hybrid conference, amid an era of innovation and disruption in the video industry. .
The conference was opened with clear ideas from industry experts, Henry Tan, Group CEO, Astro, Clément Schwebig, Chairman, Asia Video Industry Association (AVIA), and Vivek Couto, Executive Director, Media Partners Asia, to return to profitability and focus very much. in terms of economy it was very important for growth to increase in all of Asia. Although Asia was a large but diverse and complex market, there is no doubt that other markets will continue to grow, Couto said. However, the disruption will continue for the next few years, Tan added, and all players should prepare for the rollercoaster ride.
James Gibbons, President & Managing Director, Western Pacific, Warner Bros. Discovery, also shared his thoughts on the major changes that the industry has gone through in the past decade. While there used to be a real emphasis on subscriber growth, and the belief that the video-on-demand subscription market was limitless, a business without a marketing component was meaningless. A major rethinking of how to evaluate the size and value of a company was now necessary. And the content was no longer an individual business, but represented an entire business opportunity that helped businesses create unique relationships with consumers across all channels.
This content focus was actually done through the Summit. For Donovan Chan, Founding Partner, Beach House Pictures, sticking to high-quality programs that are well-produced in high quality to deliver what the audience wants and needs was a big part of his strategy to move more from the East to the West. Kirana Cheewachuen, Deputy Director, Planning & Business Development, Strategic Content Group, True Corporation, added that with Korea leading the way in content production, there is also a need to attract and develop the right talent to find the secret sauce behind success. about what’s in Korea, and hopefully we’ll take it to other parts of Asia as well.
However, while content was king, it was not an “either or”, it needed to go beyond content, activation, distribution, and pricing, said Manish Kalra, Chief Business Officer, ZEE5 India. Moving forward with the innovation, Ricky Ow, Partner, Quest Ventures, shared that it was not ‘one size fits all’ and that it was important to meet the needs of consumers and at a cost-effective price. There was also a need to solve this problem as a benefit for consumers and content providers, due to low and stable churn. For Clarissa Tanoesoedibjo, Managing Director, Vision+, integration was the way forward, with more integration in the universe.
The theme of sustainability was one that was repeated by those who made the team this year. Chris Sewell, Founder, Net Zero Media, noted that more assurances and guidance are needed in businesses to help people make informed decisions. Similarly, Esther Peh, Associate Director, Public Policy, Asia, Warner Bros. Discovery, pointed out that although there were many tools from the industry to help you take the first step to becoming more aware of your footprints and becoming more aware of your environmental impact. it was still very much in the early stages, and it was important for the staff and the staff to come together. For Globe Telecom, Apple Evangelista, Head, Sustainability and Social Responsibility, although it is becoming a standard in the way they do business, there was also a need to reduce carbon emissions, upstream and downstream, and the next step is customer education. after green tree chain.
In terms of advertising, stakeholders also had to come together as there was a huge opportunity for growth in the OTT advertising space, which was currently limited in Asia. Although OTT was a natural evolution of TV, Elaine Tan, Head of Sales, Southeast Asia, International Business Department – Advertising, IQIYI International, observed that OTT was not popular yet and there was not much room for growth in value. the space is mainly Asian luxury goods. “If we deliver what users want, growth will follow”, said Tan, with advertising revenue following behind.
And while TV was changing to OTT and Connected TV (CTV), for Alex Lowes, Vice President, Client Engagement and Growth, APAC, Finecast, what was clear was that they were both very popular. And with talk TV becoming part of the mainstream, responsive TV was the future. However, the biggest problem that remained for Kanika Manglik, Regional Managing Partner, Investments Strategy, Mindshare, was the implementation of the corresponding measures.
Despite these difficulties, there was not much good among the directors. Vignesh Narayanan, CEO, Airtel Ads, predicted a US$200M opportunity in India on the table over the next two years. Summing up, Alysha Dino, Senior Director, Global Business Development, Publica, added that with 50% of viewers in Southeast Asia watching content online, this was the time to transform the industry in Asia Pacific, to turn this challenge into a positive opportunity. .
Asia Video Summit is proudly supported by Gold Sponsors Brightcove, BytePlus, INVIDI, PubMatic, Tencent Cloud, TV5MONDE, Silver Sponsors AsiaSat, Broadpeak, Dolby, Edgio, Gracenote, InvestHK, Irdeto, Magnite, MEASAT, MiradaES, NAGRA, YouTube. Create Hong Kong of the Government of Hong Kong Special Administrative Region as the Assistant Director supports the Community Outreach Program which provides good certificates to local SMEs related to video and SME production companies and high school students to participate in the conference. Personal Assistant Training Courses will also be held on November 10 to provide strategic advice for the media industry.
Asian Video Industry Association
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