Great Western Railway unveils White Ribbon livery celebrating charity partnership – Reading Today Online | So Good News

GREAT Western Railway marks White Ribbon Day on Friday 25 November with a new train livery.

The new livery was unveiled at Paddington Station to commemorate the company’s White Ribbon UK accreditation.

It is the leading charity fighting male violence against women and girls, and has started a three-year partnership with rail operators GWR.

Representatives from White Ribbon UK, local authorities and the rail industry came together to celebrate the partnership with the unveiling of the new look train.

GWR members who act as White Ribbon Ambassadors, male staff who commit to sharing the charity’s message, also took part.

Intercity Express Train 800016 was chosen to carry the White Ribbon emblem as it travels across the GWR network, spreading the message of their commitment to supporting the education of men and boys against gender-based violence.

The event also coincided with the start of the UN’s 16 days of activism against gender-based violence.

GWR Head of On Board David Crome, who chaired the ceremony, said: “Our partnership with White Ribbon UK is one of our most significant to date.

“As a male-dominated business, we are in a strong position to showcase the hard work White Ribbon is doing among our male-identifying colleagues.

“As a transport company, we are obliged to look after the women and girls who both travel and work with us.

“Our White Ribbon Ambassadors and Champions are perfect examples of how dedicated our colleagues are to preventing violence against women and keeping the rail industry safe for everyone.”

White Ribbon UK chief executive Anthea Sully said:

“We are delighted that GWR is demonstrating the importance of raising awareness of ending men’s violence against women with their White Ribbon train.

“The White Ribbon is the global symbol of changing harmful cultures that prevent women from living the lives they want to live.

“As the train travels the country, it will spark curiosity about the White Ribbon and raise important awareness of the steps we can all take to achieve the #Goal of ending violence once and for all.”