Health Advocate welcomes Jeff Cordell as President and CEO, driving innovation and growth | So Good News


The IT leader and former CIO of LanguageLine will lead the company’s ongoing digital transformation, building on its long-standing heritage of personalized service

PLYMOUTH MEETING, Pa., November 29, 2022 /PRNewswire/ — Health Advocate, a leading provider of health advocacy, navigation and integrated benefits programs, announced today. Jeff Cordell joined the organization as president and chief executive officer. Most recently, Cordell served as Chief Information Officer at Teleperformance Specialized Services and LanguageLine Solutions, where his technology expertise contributed to the growth of the organization and its products.

“Health Advocate has always been at the forefront of integrated, personalized health and wellness services, and as they continue to invest in the renewal of their product portfolio, Jeff is the perfect choice to lead the way,” he said. Scott Klein, president and CEO of Teleperformance Specialized Services. “Jeff is a talented technologist with a proven track record of success. We’ve worked side by side to transform our business over the past eight years, and his unique, innovative skills have been a critical part of our growth. With Jeff at the helm, the health advocate of this experienced, dedicated leadership team is known and respected by our clients and members. will continue to grow and innovate while providing the expert support you’ve come to expect.”

Cordell has nearly three decades of experience leading business growth and digital transformation through a global communications and personalized presence in healthcare. He has a strong background in building high-performance teams that create disruptive products and deliver innovative services and solutions. Prior to joining Teleperformance/LanguageLine, Cordell was Senior Vice President at West Corporation, where he was instrumental in the growth of many cloud-based software-as-a-service (SaaS) offerings, from active patient engagement to secure conferencing and websites. cooperation.

“Health Advocate has a strong reputation for providing compassionate, expert support and has long been a leader in the industry thanks to its constant commitment to innovation and adaptation to meet the evolving needs of its clients and members,” Cordell said. “I’m excited to support this top-notch team as we bring to life a number of exciting improvements and investments. From our new digital membership experience to the upcoming relaunch of our wellness program for expanded EAP services and more, Health Advocate continues to work to improve results, combine high-touch support with data-driven technology to lead the way to increased engagement and reduced costs.”

During his early career, Cordell proudly served as a captain in the US Air Force, working in the Computer and Communications Management Agency to support critical services to more than one hundred Air Force bases and more than 400,000 people worldwide. Cordell has a Bachelor of Science degree in Electrical Engineering University of Notre Dame and has more than 30 patents in the areas of seamless communication and cloud technologies.

About the health care provider

For more than 20 years, Health Advocate has been making healthcare easier for thousands of organizations and their millions of employees and family members across the country.

Our solutions leverage a unique combination of powerful predictive data analytics and expert-led compassionate support using a proprietary technology platform to engage members in their health and wellness.

Health Advocate members enjoy award-winning, personal concierge service that meets nearly any clinical, administrative, wellness or behavioral health need. Our clients benefit from higher engagement, improved employee productivity and health, and reduced medical costs while streamlining and improving their health benefit offerings.

For more information, visit us at

Courtney Prizer, Public Relations Specialist
[email protected]

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