How bioenzymatic innovation powers sunlight | So Good News
Let’s dish the dirt on washing up. Although it’s a chore most of us face daily, it’s not a favourite for many of us… especially when facing up to notoriously tough clean-ups like curry stains or baked-on fried rice.
Ever since its creation, Sunlight dishwashing liquid has worked hard to take the drama out of dirty dishes. Now, thanks to cutting-edge technology, the brand’s new formulation is tougher than ever on grease and cooked-on food, while also being better for the planet than its previous formula.
“Our new Sunlight is built on a powerful insight: everyone wants maximum performance with minimum effort,” says Duygu Ersoy, Sunlight Global Lead.
To this end the brand has leveraged the power of bio-enzymes: tiny, naturally derived proteins that specialise in speeding up biochemical reactions. Already used in laundry and machine dishwashing products, this is the first time they have been used in a Unilever hand dishwashing liquid where they have proved incredibly efficient at breaking down encrusted food.
“Our new Sunlight with bio-enzymes works up to ten times faster on encrusted food, saving consumers time and effort,” explains Duygu.
Our new Sunlight with bio-enzymes is built on a powerful insight: everyone wants maximum performance with minimum effort.
Duygu Ersoy, Sunlight Global Lead
Empowered by factory-based innovation
These results would be impressive on their own, but bioenzymes aren’t the only innovation included in the new Sunlight formula launched in Thailand this month. Plant-based surfactants, foaming and cleansing ingredients have also been replaced.
“Plant-based surfactants mean the new Thai formula is now 99% biodegradable and 79% renewable,” says Bert Nijhuis, director of product development for Home Care.
“This is an important innovation that will help reduce the use of more than 5,533 metric tons of petrochemicals, the weight equivalent of 133 Boeing 737-800 aircraft,” he continued.
Innovation and purpose
With future plans to launch in other markets, this bio-enzyme-powered Sunlight hand dishwashing liquid is the latest, but certainly not the last, brand innovation guided by a sense of performance and purpose.
“For more than 100 years, Sunlight’s mission has been to deliver great dishwashing solutions so our customers can think less about dishes and more about life’s possibilities,” said Rohit Pathak, global head of dishwashing.
It’s a commitment that’s perfectly reflected in the advertising campaign supporting the launch.
“Staying true to our mission to make dishwashing products faster, faster and better for our customers shaped Sunlight as we know it today,” says Rohit. “A beloved house brand with the #1 position in our key markets.”