How to keep innovation a top priority at a tech company | So Good News


As the saying goes, the only thing constant is change, which is absolutely true in tech companies. Technology is constantly changing. And for tech companies, it’s important to define what those changes need to be and make them happen. This represents your best chance for prosperity and growth and helps keep innovation at the forefront.

Bringing the first version of a product to market is exciting, but not when the work is done. That’s when the real work begins in figuring out how to improve the product and thinking about the next changes.

The innovation that is essential to this growth and change must develop, develop and motivate your employees. If your company is trying to make innovation central to everything you do, here are some tips on how to inspire innovation in your company.

1. Spend time thinking freely and innovatively.

It can be difficult to be innovative right away. Having a specific time and place to encourage innovation is key to making it happen.

I recommend setting aside time once a month for a brainstorming session. You don’t need to find a separate place to do something. However, it’s still good if it has a sense of “retreat” in as loose and free-form a way as possible.

Make sure you have someone to take all ideas. Having it on a whiteboard for all to see allows one idea to springboard onto others.

Make sure you have a facilitator who can sustain the energy of the session. It’s important to ask the right questions and ask the right follow-up questions.

2. Don’t shoot down new ideas right away.

Your innovation ideation sessions should be a brainstorming space. Nothing is off the table and nothing to consider.

Of course, not everything you can think of can be done. However, these sessions cannot be the most rational and logical direction of change, but should be about everything you can dream up.

Take vertical trusses for example. Conceived in the 1970s, this trend toward agriculture in closed, controlled environments was possible because The New York Times It has been reported that between 2008 and 2015, the price of an LED bulb has dropped by about 95 percent. This piece of the puzzle has been big enough to change the future of food—these farms will have additional challenges that require more innovation.

Coming up with a new idea that seems strange or out of reach can actually lead to ideas that are doable and inspiring. If you see an idea that fits this description, you can boil it down a bit. Discuss all the options that arise from this and all the possibilities that can be presented.

Maybe a follow-up meeting when everyone has had a chance to sit down with what you’ve come up with in this first meeting. This can lead you to another idea that will become the next big thing and help keep innovation at the forefront.

3. Don’t be afraid of failure.

The fear of failure is very real and very real. This may lead some companies to make choices that are safe, predictable and meet the expectations of their core customers.

However, they don’t allow those companies to spread their wings and inspire new people. When you risk failure, it’s often because you’re taking a chance and trying something new, pushing you into uncharted terrain with an uncertain outcome.

But where failure awaits, there is opportunity.

You can certainly reduce your chances of failure by doing your homework beforehand. There’s no need to blindly venture into whatever dangerous territory you think your innovation might take you.

What looks like a failure at first isn’t necessarily so – it could be, for example, another application of a product that you intended to do and was rejected for that purpose, proving itself over time. be newsworthy.

Get an iPad. It has been adding features and utilities for customers over the years. However, maybe Not the ones Apple intended would really resonate with consumers at first. So what they do now is how people use them and how they perceive Apple’s marketing around them.

As revealed in a recent Forbes article, one tech-savvy parent discovered that her Focus can be a distraction machine full of games and videos, and allows her to direct her child to use it for homework. other temptations that lie within.

4. Enter a new source.

You may think that your ideas work inside the bubble of your company. However, part of the fear of failure comes from not knowing how this technology will work in the real world. So why not bring the real world to you as you strive to keep innovation a top priority?

When you bring in new people—customers and potential customers—who aren’t yet familiar with your products or the innovations you bring to those products, you have the opportunity to discover things you wouldn’t otherwise know.

Get people to test your products. This will help you find opportunities for improvement. You can evaluate your product’s functionality, UX and design features, or other uses for your product that you haven’t thought of yet.

As a recent Readwrite article states, the maxim that you only get one chance to make a first impression is true. The article states, “When a person installs an app, they can decide whether they want to keep the app or uninstall it only after the first use. So an app only has one chance to stay in the user’s app list.”

Most people use 10-30 apps on their phones. However, there is clearly a lot of competition to stay on people’s phones.

Speed, the onboarding process, and how responsive the app is to gestures are factors that determine whether or not an app will stay on a customer’s phone. If you are bringing a new app to market, new users testing your innovations can help you with these factors.

5. Get customer feedback on a regular basis.

However, to keep innovation at the forefront, information gathering should not stop at product launch.

Your future innovations can be informed and inspired by how people are using what you’ve created. You can highlight what they are learning and what they have discovered about it.

Customer feedback not only helps you determine how satisfied your customers are with what you’ve created, but also helps you determine what they want to innovate next, turning the process into a meaningful dialogue you’ve just discovered. relationship with customers over time.

Keep your eye on the prize: innovation

At a tech company, it’s easy to relax the reigns of innovation for a while.

However, a technology company that is not focused on innovation will quickly fall behind in today’s fast-paced technology-driven world. Implement some of these ideas and your company will strive to constantly innovate. It will be easier to be competitive and keeping innovation as a top priority.

Eric Kasper

Eric Kasper

Eric Kasper is the CEO and founder of Tradefull, a complete e-commerce solution that helps retailers operate more efficiently. He is a serial entrepreneur and an authority on e-commerce technologies and processes. It strives to help e-commerce companies of all sizes streamline their processes to help them achieve their goals.


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