Local shops are embracing the consumer shift to online shopping | So Good News


SYLVANIA, Ohio (WTVG) – Small Business Saturday is celebrated every year the day after Good Friday to encourage people to shop small.

“A lot of people come to support there,” said Fiddle Stix manager Pam Geiger.

“When you spend money on big companies, you don’t know where your money is going, but when you spend money locally it builds the community, and it also helps families with small businesses,” said Hip at Groove Boutique co. -owner, Lori Colenzo.

As consumers continue to turn to the Internet to shop, local shops must take steps to keep up, and ultimately stay in business.

“It’s easy to shop on Amazon, everything is there, but if you slow down and think for a few minutes, you can find everything you need in the corner, most of the time, but I know it’s easy not to,” said Hip to Groove Boutique owner Wendy Gericke .

The owners of Hip to the Groove Boutique in Sylvania tell 13abc that they’ve needed to expand their online presence in the past two years, and have spent money on a new app to make things as easy as possible for their customers.

“We spent money last year to revamp our website,” Gericke said.

Geiger and Fiddle Stix reportedly also started focusing on their social media.

“We also do a lot of social media because we just feel you have to meet people where they are,” Geiger said.

The two small business owners say they hope the change will boost holiday sales this year after a rough Saturday.

“It’s been steady all day,” Geiger said.

“Compared to last year, it’s slower, but we’re getting it,” Gericke said.

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