McCann New York Wins Iconic Post Consumer Brands | So Good News
McCann today announced that it has won new business with Post Consumer Brands, without review. The organization is launching a new partnership with Post which is supporting several brands in their portfolio including their children’s brand PEBBLES Cereal. The decision was based on the strength of the relationship between McCann and Post, as well as their knowledge of McCann’s ability to create modern and long-lasting heritage-style planetariums. In addition, McCann’s depth of expertise in working across brands was invaluable.
TD Dixon, head of growth for Post Consumer Brands said, “We are delighted to welcome McCann to the Post Consumer Brands family. Their proven track record of excellence and innovation will help us expand the potential of our brand.”
Bringing the love of color to a new generation especially with beloved brands like PEBBLES is the foundation of this engagement. In addition, McCann has partnered with the Post Consumer Brands portfolio to provide strategic partnerships and go-to-market solutions. Although the deal was solidified without a review, McCann and Post have worked together on several projects over the past year. Post saw the depth of technology and techniques they were looking for in their venerable brand. McCann will bring both, and a reputation to the Post Consumer Brands process.
Shayne Millington, CCO McCann New York shares “We are excited to open this next chapter with Post. To be able to work on their iconic brand – a brand that people have a strong and positive relationship with – is a unique opportunity. We are excited to build on their great reputation while helping to redefine their brand. generations to come.”
This win follows new business wins for the agency, including Prudential and Osmo. McCann New York was also named USA Agency of the Year at the Gerety Awards 2022 and won Agency of the Year at the 2021 Webby’s.