Mirror, Mirror, Wall: Has Healthcare Become a Consumer Industry? – #HITSm Chat Topic | So Good News

We’re excited to share the topic and questions for this month’s #HITsm chat happening Friday, 12/2 at Noon ET (9 AM PT). This month’s chat will be hosted by Erica Olenski Johansen (@thegr8chalupa) on the topic “Mirror, Mirror, Wall: Has Healthcare Become a Consumer Industry?“

It seems like every day there is an announcement from a consumer front and center announcing a medical service. Likewise, health care providers and payers are playing with new, innovative ideas to better and more clearly communicate with the patients in their care. Things are changing – there’s no doubt about it.

Among these changes, the answers to one question are being repeated at product development meetings, among the company’s trade fairs, and among ‘blue checks’ and unofficial Twitter accounts:

Has health care become a consumer business?

This question is more important than ever. And – to be fair – the answer remains as simple as the question is everywhere. And we want to know the answer.

In many ways – as professionals and patients who use the services provided by the medical industry – we need and want to know what we are working with. We want and need to know how to manage our very complex economy that requires more attention year after year. We want and need to know how to deal with organizations known as health care providers, insurers, and others. We want and need to know who we are – patients, consumers, or something else?

So, #HITSm, we ask you this question (and a few others) to spark debate, challenge the status quo, and advance creativity: Has health care become a consumer business?

Join us for this week’s #HITsm chat as we discuss these topics.

This week’s #HITSm Chat topics:

T1: Are patients consumers and patients? #HITSM

T2: Does giving patients the opportunity to participate in health care decision-making make them more like consumers? #HITSM

T3: Does marketing provide an appropriate metaphor for the patient’s contribution to healthcare? #HITSM

T4: Which companies, organizations, and thought leaders are making innovations in healthcare – with consumers in mind? Share examples! #HITSM

T5: For the main conclusion: Has health care become a consumer business? #HITSM

Bonus: Which #HITSm theme has been the most memorable for you? What topic would you like the community to discuss? #HITSM

As always, we look forward to learning with you and the #HITsm team. We want to know how we can do better and what you’d like to see in our community discussions.

Of course, if you’re looking for the latest #HITsm chats, you can find the latest in #HITsm chats Here.

Coming up #HITSm Chat Schedule

1/6 – TBD

Looking forward to learning from the #HITSm team!

If you’re looking for the latest #HITsm chats, you can find the latest #HITsm chats here.