Takis® Blue Heat® BASES 2022 was awarded as breakthrough innovation | So Good News


The brand’s boldly flavored snack was recognized among 36 innovative products in the US

COPPELL, Texas, October 31, 2022 /PRNewswire/ — Takis® snacks, the brand known for its well-known spicy rolled tortilla chip, has been named among the winners of the 2022 North American Innovation Award for the famous Takis.® Blue heat® snack.

NielsenIQ BASES, a leader in helping companies build brands through innovation, to identify winners who have successfully navigated the ongoing crisis in the consumer packaged goods market across personal care, diet and nutrition, grocery and more. has gone through thousands of product releases. break this space.

Launched in 2019, Takis® Blue heat® wrapped tortilla chips offer consumers an intense sensory experience that will be hard to forget. Sold in 4.0 and 9.9 oz. This extreme snack is a true disruptor in the salty snack category, especially given its unique, electric blue color and fireball-like flavor.

“Innovation is in our DNA and we always strive to develop game-changing dishes to keep our fans on the edge of their seats,” he said. Sandra Kirkpatrick, Marketing Director of Salty Snacks for Barcel USA. “Winning this prestigious award validates our innovation process and demonstrates our unwavering commitment to continue developing the boldest flavors possible.”

Takis in 2014® snacks received the same award for the brand’s popular Fuego® variety, which contains a spicy chili pepper and lime flavor – a truly “WOW!” There is a perfect mixture for consumers’ taste buds with every bite.

BASES’ annual breakthrough innovation list showcases the best of the best in new product launches. In more than a decade, more than 700 products have been awarded globally, reflecting the innovation responsible for bringing unique, strategic and truly innovative products to market.

For a complete list of BASES 2022 winners, visit the Breakthrough Innovation website. For more information about Takis® Blue heat® and other foods for the strong, brave and courageous, visit https://www.barcel-usa.com/Takis.

About Takis®

Takis® Barcel’s most popular brand USA, the American food division of Grupo Bimbo, the world’s largest bakery company with operations in 33 countries. Barcel USA is an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas, a strong presence in the largest markets across the country. Taquis are more than just snacks; they are the most intense foods in the world. With different varieties like Takis® Rolled Tortilla Chips, Takis® Styx, Takis® Waves, Takis® Pop! and Takis® Hot nuts. Takis® snacks are for the strong, brave and courageous. Visit us at www.barcel-usa.com/Takis



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