Tata Consumer Products’ Sagar Boke is on a roll | So Good News
He was the leader of the customer and sales department of the food and beverage industry.
After seven years at Tata Consumer Products and Tata Chemicals, Sagar Boke has decided to retire. He joined the Tata Group as Chief Marketing Officer, Chemicals Business, Tata Chemicals in 2015.
Boke revealed this in a LinkedIn post:
After 7 memorable years at Tata Consumer Products & Tata Chemicals, it’s time to say goodbye!
These 7 years have been the most exciting and exciting time in my career, for the challenges & opportunities they have given me.
Opportunity to start & develop the ‘Tata Sampann’ brand. A rare opportunity to make a mark; rare to create one based on a specific purpose. A brand that started with the mission of making ‘everyday Indian food healthier’, is a franchise of 500 Cr+ today. It commands a strong leadership in the MT & E-Com channel and a very loyal, fast-growing customer base.
An opportunity to unlock the growth of Tata Salt, a brand that today reaches 80 Cr Indians and is awarded as ‘India’s Most Trusted’ brand by Kantar. From an essential mineral, its portfolio now boasts a wide range of offerings that add ‘health’ to every pinch. It effectively builds the story by choosing the best salt and builds a strong connection with the consumer.
Opportunity to build ‘Shopper Marketing’ vertical at Tata Consumer Products. With disruptive growth in distribution (3x in 18 months), affiliate marketing developed marketing strategies to convert reach into revenue. By increasing productivity, creating process integrity & optimizing marketing costs.
Opportunity & freedom to build teams from scratch, at Tata Chemicals & TCPL. Essential lessons for building a passionate tribe & building their passion as a leader.
Thank you, Tata Chemicals & Tata Consumer Products for all this & more. Couldn’t have asked for more! Thanks to the whole team and best wishes for a great promotion!
Go to another exciting opportunity. We will share more information soon.
Before joining the Tata Group, Boke worked in organizations such as Bunge, Cavin Kare, Godrej Consumer Products Limited, and Dabur.